Standard 6: Students will recognize the importance of management in agribusiness.
Nebraska AFNR Agribusiness:
Standard 3: Students will recognize marketing tools and skills.
- Benchmark 3.2: Develop marketing/sales techniques.
- Benchmark 3.3: Identify markers and market development.
- The student will understand and be familiar with common marketing concepts and key terms.
- The student will identify risks and rewards within marketing soybeans.
Heartland Farms Partners President, Jeff Peterson and UNL Extension Public Policy Specialist Brad Lubben, discuss the importance of marketing and how putting together a comprehensive plan can work to manage the risk in your farming operation from the 2011 Soybean Management Field Days.